In the suitcase workshop on the Seine in Paris, when the young Louis Vuitton carved the first brass rivet in 1854, he might not have expected that the flat-top suitcase wrapped in waterproof canvas would transform into an OnTheGo PM handbag on the wrist of an urban woman in 167 years.This contemporary fashion item, which costs more than 20,000 yuan, flows in its genetic chain, both the roar of the 19th century steam train and the pulse of the 21st century digital age.
**1. The legacy of the Industrial Revolution: the awakening of practical aesthetics**
When Napoleon III commissioned Louis Vuitton to design suitcases suitable for stacking, the Industrial Revolution was reshaping the way humans moved.Monogram canvas, born in 1896, resists the scratches and rains of railway transportation with a combination of four-leaf flowers and LV letters. This design philosophy that transforms functionality into visual symbols has been translated into contemporary translation in OnTheGo PM, which was released in 2020.The golden ratio of 37cm of the packaging not only retains the square outline of the first-generation suitcase, but also achieves seamless switching from business meetings to weekend markets through adjustable shoulder straps.
**2. Symbol Alchemy in the Age of Consumerism**
In the Fifth Avenue window in New York after World War II, LV’s hard boxes began to be lined with jewelry.Gaston Vader, the third-generation successor of the brand, knows well that in an era of material abundance, luxury goods must complete the transformation from container to container.OnTheGo PM’s Monogram Reverse coated canvas allows classic patterns to gain new visual tension in the digital spray painting era through mirror inverted printing technology.Its double-sided alien color design is like the multiple identities of contemporary women, and the capable black flip in the workplace reveals the caramel tenderness of the private moment.
**3. Cultural transcoding in the context of hyperglobalization**
When Virgil Abloh took over as the creative director of men’s clothing in 2018, street culture began to deconstruct the century-old genes of LV.The evolution of OnTheGo PM shows a clear context of cultural mixed race: it originated from the trapezoidal structure of the Boston bag in the 1970s, blending the paper fiber environmentally friendly materials experiments by Japanese architect Shigeru Ban, but the handle is stubbornly retaining the vegetable-tanned leather piping of the 1890 antique suitcase.This time and space collage is just like the cognitive model of Generation Z consumers – nostalgia in TikTok short videos and collecting NFT handbags in the metaverse.
**4. Space Poetics in the Epidemic Era**
The PM size launched in 2021 is a metaphor for the remeasurement of human living space in the post-epidemic era.The size of the original model is 15% smaller than that of the original model, which corresponds to the scene conversion from cross-border travel to urban micro-travel.The detachable inner bag design hides existential philosophy: When the outside world is full of uncertainty, people begin to learn to build order in a limited space.The RFID anti-theft chip hidden in the package allows digital natives to touch the temperature of technology in physical objects.
In the flagship store in Omotesando, Tokyo, OnTheGo PM is being loaded into an orange box with blockchain traceability code printed on it.From the luggage rack of a steam locomotive to social media hashtags, louis vuitton outlet Vuitton’s travel spirit has always been undergoing a dual evolution like quantum entanglement: it is not only a displacement tool for physical space, but also an identity medium for the spiritual world.When a new generation of consumers caresses the slightly raised Monogram pattern on their bags, they touch not only the texture of leather, but also the collective narrative of movement, identity and eternity for a century and a half.
