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There’s a loophole to avoid high marketing costs and still get your website the most clicks: it’s called search engine optimization, or SEO. What SEO means for you and your website is that the most popular websites get the most traffic, the most customers and netlinking et backlinking the most money. According to the Alexa Blog, the top three search engine results have click-through rates of 30% to 10% — by position nine, that’s dropped to just two per cent. In other words, if your website doesn’t appear on the first page of search results, it’s not even close to reaching its full potential.
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