Top 10 Online Shopping Sites in the UK For Clothes
Shop for everything from pyjamas to designer clothing at one of the UK’s top department stores. Expect to find brands like Reformation, Rixo and Ganni along with homeware, beauty, tech and many more.
ASOS has 850+ brands in tall, petite and curve ranges. Oh Polly, a favourite of celebs, offers two-piece dresses and body-con set. Nasty Gal, a cult favourite brand focuses on vintage inspired styles. BooHoo is a fast-fashion behemoth. BooHoo offers a range of affordable womenswear clothes.
ASOS
ASOS was founded in 2000, with the trendy shopper in their twenties as its target audience. The company initially raised startup funds by selling cheap replicas of the clothes worn by celebrities such as Sienna Miller and Kate Moss. But, after a few years, founders Nick Robertson and Susanne Clarke decided to focus exclusively on clothing as it would yield the highest returns.
The ASOS website offers a wide range of products and sizes including maternity clothing plus-size clothes, accessories such as stationary and shoes. It also offers a variety of style guides and #AsSeenOnMe content to give inspiration. Customers can also add items to their wish list and create private boards to store their favourites.
The ASOS mobile app offers an uncluttered shopping experience, including the synchronization of your saved items and a quick checkout. The app displays information about stock to prevent disappointment if an item is not in inventory. This feature is an excellent example of how retailers can make use of online shopping to increase customer engagement and increase loyalty.
George at ASDA
The brand was established in 1989. George is Asda’s fashion brand with clothes for women, men, and kids. George offers a variety of clothes that are affordable and ethically procured. Customers can shop online, in more than 500 Asda shops, and on the George Website.
The collection is influenced by the ‘quiet trend and includes pieces made from linen, cotton and silk blends. The line features slouchy suiting and ribbed knit separates and printed co-ords. Prices start at 12 pounds (for a 100 percent Supima Cotton T-shirt) and can go up to about 77 pounds (for complete suits).
As a fast-fashion store, ASDA George creates new store planograms and directives “generally every six weeks”. Visual Retailing’s software for retail planning is used by the company to modernise its planning process and make it more future-proof. It is now able to create visual merchandising layouts and briefs with unprecedented speed efficiency, efficacy, and simplicity. The company also utilizes StyleShoots all-in-one photography machines, which immediately remove clothing from their backgrounds. They can then be transferred into the Visual Retailing system for instant use in VM layouts. This can help increase the merchandising efficiency and ensure that all its stores have the same information.
Debenhams
Debenhams is one of the oldest department store chains that has a broad selection of clothes and other products. It has a variety of brands, and offers regular discounts and sales. In addition, the company offers various options to help customers find what they’re looking for.
The first store opened in London in 1778, initially as a drapers’ shop. Over the years it has expanded into a large chain of department stores with an international presence. It is a top retailer of fashion, known for its exclusive designer brands and clothes. It also has a large online presence.
Debenhams has continued to operate its online store despite stores closing during the COVID-19 Pandemic. The company recently sold its brand and website to Boohoo Group for PS55 million. The acquisition highlights the increasing power shift away from bricks and mortar retailers to more agile online counterparts. This trend is expected continue as sales at physical stores continue to fall.
Topshop
Topshop is an online retailer of fashion. It sells clothing for men and women, as well as accessories. It offers a variety of collections that include Collections and Boutique. The company offers stylist services that suggest clothing based on the individual’s style. This is a great feature for fashion-conscious people or novices.
In the past, a visit to Oxford Street in London Oxford Street was a teenage girl’s pilgrimage similar to visiting Lourdes and Boohoo, with the flagship store’s cavernous interior full of makeup, shoes and clothes to explore as you navigated its labyrinth of mirrored escalators to the beat of pounding house music. However, the company’s fortunes have taken a turn to the negative and it appears like the whole Arcadia group comprising Topshop, Dorothy Perkins and Boohoo may be in danger of going under (Yahoo Finance 2012).
What was the thing that saved Topshop in the past was its unique selling point that it was the closest high street shopper got to catwalk fashion, but this was the reason it was ultimately sunk. Asos and Boohoo started offering the same styles that were trending at lower prices. Shops were shut down by the tens of thousands.
Missguided
Missguided is a UK fashion site that sells on-trend pieces, that are inspired by the style of celebrities. Its website is feminine in theme, with white and pink. It also showcases female models and clothing items on its webpage. Customers can avail free next-day delivery and a discount for students on the website.
The site offers a broad range of products and is targeted at 16-34 year olds. The brand is a competitor of Boohoo the fashion retailer that offers trendy clothing for the same market. Its website displays bold headings and includes images of clothes products. Boohoo lets users subscribe to their newsletter and receive email updates about new products.
The company was founded by Nitin Passi, who described the aesthetic of the brand as “Kardashianesque”. In 2022, Missguided collapsed into administration and owed millions to its suppliers. The company was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.
BooHoo
The company was founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fast-fashion retailer based in Manchester. It has customers across more than 100 countries. Its own fashion clothing brand is developed and produced in the United Kingdom. The company also has other brands, such as Pretty Little Thing and Miss Pap.
The business model of the brand is based on maximising profits by selling to young people in search of fashionable and Modern Bathroom Faucet clothes at affordable prices. This segment, which is comprised of people under the age of 30, represents a massive market in the world.
Boohoo’s employees receive a number of benefits, including competitive bonus schemes and long-term financial security with pension plans. The company also puts a lot of emphasis on employees’ health and wellness by offering gyms on site, free healthcare cash plans, as well as mental health services. The company is well-known for its commitment to size-inclusivity. It offers detailed size charts for clothing sizes to help shoppers find the right size.
Amazon
As the world’s largest online store, Amazon’s UK branch offers a wide assortment of shoes, clothing and other accessories. You can also buy groceries, household items and DIY tools. The site features a variety of international brands and product.
Other e-commerce shops worth checking out include river island for trend led pieces inspired by catwalks and the fashion of celebrities, Mango for affordable yet stylish Spanish clothes that appear like a lot more expensive than they are and Padded Glider Chair Lavish Alice, which is a must-visit for designer inspired styles that can be worn dressed up or casual days. The site has names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its designs.
John Lewis, a department store chain, is another must visit for fashion lovers. Their collection includes a wide range of cosmetics and the latest electricals. They also offer a great selection of household products, such as unique tea caddies.
